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About us

Jewelry is art

Open 24/7, our online store welcomes you to explore our beautiful jewelry in a convenient and enjoyable shopping experience.

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Mixology

Every season, our skilled artisans craft unique pieces that reflect elegance and style. Wear with confidence.

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DEMI FINE JEWELS 2024

Meet our artisans

Passionate artisans driving our vision

Tony Fred

Chief Creative Officer

Founder and chief designer, Tony is the creative mind behind our stunning collections. He is passionate about jewelry design and ensures every piece reflects our brand's commitment to quality and style.

Emma Goldsmith

Chief Marketing Officer

Alex is passionate about jewelry design. With years of experience in the fashion industry, Alex has transformed our vision into reality. He is a true innovator.

Emma Goldsmith

Chief Creative Officer

Isabella is a passionate designer who loves creating timeless pieces. She inspires a team of talented artisans and connects with our community of jewelry lovers.

Iris Joe

Chief Operations Officer

Grace, with her keen eye for detail, ensures our pieces are crafted to perfection. She is committed to excellence and elevates our brand to new heights.